SENTINELS ANNOUNCE MAJOR PARTNERSHIP WITH G FUEL
The Sentinels esports organization have announced a new major partnership with the energy drink company G FUEL to become a primary sponsor of the brand going forward. The partnership includes logo placement on the Sentinels jersey, custom content across all social media channels and authentic, organic representation in much of the upcoming Sentinels video media. G FUEL has been a favorite beverage of the Sentinels players before their high-profile matches, and the move to partner was received with enthusiasm from players and fans alike. G FUEL aims to be the premier drink amongst all of esports, and this move takes a significant step in that direction.
Guys we did it, @GFuelEnergy has arrived.
— Sentinels (@Sentinels) April 7, 2022
The party goes on. #GFuelPartner pic.twitter.com/Jxzwbafz3v
The blockbuster announcement happened during the Sentinels now famous "pool party" social media activation during the 2022 Iceland Valorant tournament. The advertising campaign was an expansive, month-long media stunt that included every top Valorant team in the world, recorded over 23.5 million impressions, and reached into every dominant social media channel.
G FUEL showed up to the party by providing the drinks with a custom activation video, millions of views, and extremely positive brand sentiment. Who doesn't like the people bringing the drinks?
About the Sentinels
Sentinels is a premier esports organization based in Los Angeles, California. Launched in 2018, Sentinels have produced championship esports teams competing in Fortnite, VALORANT, Wild Rift, Apex Legends and Halo. The Sentinels brand has rapidly become a globally recognized esports lifestyle and gaming organization, fielding icons such as Fortnite World Champion Kyle “Bugha” Giersdorf and the Sentinels VALORANT team led by Shahzeb “ShahZaM” Khan.
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